For Shopify brands with $80k+ in annual profit →

Sell your Shopify store.
Cash in your bank within 30 days.

A valuation within 24 hours that holds up in front of buyers. Private access to 10,000+ vetted buyers. Funds in your account within 30 days of accepting an offer.

Get your valuation
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Daniel Kenny
Daniel Kenny, Founder
How a Wasabi exit works, in 60 seconds
10,000+
buyers on our private deal list
100+
deals closed, some in under 24 hours
<30 days
from accepted offer to cash in your bank
$0
upfront. We’re paid when you are

Buyersdon’tpayforastore.Theypayforabusinesstheycanpredict.Everyrisktheycan’tseethroughgetstakenoffyourprice.Weshowthemwhattheyneedtosee.

Why founders sell with us

Sell it like a business, not a listing

Financial reports and charts under a magnifying glass

A number that holds

Some platforms open with a big number to get you signed, then talk it down month after month. We price your store the way a buyer will on day one, so the number you hear is the one you can plan around.

A buyer signing an agreement

Buyers who are ready, not browsing

Your store goes to 10,000+ buyers on our private list with the brand name hidden. They only see the full numbers after an NDA and an ID check. No random bidders, no strangers in your inbox.

Orders packed and ready to ship

You keep building your next thing

Most of our sellers are moving on to their next brand. We take every buyer call, every question and every negotiation. You hear from us when there’s a real offer on the table.

What buyers pay for

What moves your price

Buyers don’t pay for potential. They pay for what they can predict, and they price every risk into the offer. A store that runs on you and one winning creative still sells, just not at the number you’re hoping for. Tick what’s true for yours.

0/ 8
in your favour

Tick what’s true for your store to see where you stand.

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Every store is different. We check your actual numbers, free, within 24 hours.

Before anyone makes an offer

The six questions every buyer asks

Each one you can’t answer cleanly comes off your price. We get the answers ready before a buyer ever sees your store.

“Why are they selling?”

The first question on almost every call. We tell your story straight before they ask, and moving on to your next brand is a reason buyers respect.

“What did the last six months look like?”

Not the 12-month average. We lay out the recent trend month by month, and explain any dip before it becomes a discount.

“How many hours does the owner put in?”

If the answer is “all of them”, buyers are pricing a job. We document what you do so they see a business that runs.

“What happens when the top creative dies?”

Buyers know ads fatigue. We show your traffic mix, repeat customers and creative history so one ad isn’t the whole story.

“Can I verify the numbers?”

Every figure gets checked against Shopify, the ad accounts and the bank. We reconcile it first, so diligence doesn’t turn up surprises.

“Who owns the ad account, pixel and brand?”

Owned accounts, a clean payments history and a trademark make the store transferable. We check all of it before you list.

Process

From first call to cash in your bank

Once you accept an offer, the money lands in under 30 days.

Day 1

1· Your real number

A private call and a read-only review of your backend. You get the range buyers will pay, what’s holding it back, and what you’d take home.

Valuation
Week 1

2· Ready for buyers

We build the deck and the data room from your real numbers, so diligence doesn’t turn up surprises that cut your price.

Deck · Data room
Offers

3· Buyers compete

Your store goes to 10,000+ buyers with the brand name hidden. Serious ones sign an NDA and verify their ID. We take every call and push for the most cash up front and the highest total price.

Offers · Negotiation
Under 30 days

4· Cash in your bank

From the offer you accept: the buyer pays into escrow, you hand over the store, the money is released to you. $0 upfront the whole way.

Escrow · Payout

A marketplace listing vs. a Wasabi sale

Same store. A very different number at the end. Flip between the two.

Your valuation
A big number to sign you, cut down as the months go by
The number buyers will actually pay, on day one
Upfront cost
Listing fees, packages or subscriptions
$0. We’re paid when you are
Who sees your store
Anyone with an account
Buyers who signed an NDA and verified their ID
Buyer calls
You, with strangers
We take every one
Diligence
Surprises that cut your price late
Data room built before buyers look
Offers
Random bids
Buyers competing, pushed for cash up front
Getting paid
Can drag on for months
Under 30 days from the offer you accept
If the buyer walks
Fees can still be due
You owe nothing
On a marketplace
Wasabi
Your valuation
A big number to sign you, cut down as the months go by
The number buyers will actually pay, on day one
Upfront cost
Listing fees, packages or subscriptions
$0. We’re paid when you are
Who sees your store
Anyone with an account
Buyers who signed an NDA and verified their ID
Buyer calls
You, with strangers
We take every one
Diligence
Surprises that cut your price late
Data room built before buyers look
Offers
Random bids
Buyers competing, pushed for cash up front
Getting paid
Can drag on for months
Under 30 days from the offer you accept
If the buyer walks
Fees can still be due
You owe nothing

You keep running the store. We do the rest.

Sold, not just listed

Real exits. Brand names stay private, the same way yours will.

Women’s fashion brand
Fashion · Sold through Wasabi
5 stars

“I was amazed at how easy it was to sell my store with Wasabi. In just a few months, the team secured a buyer willing to pay $150,000, exceeding our expectations. Sale was finished in 29 days from start to finish.”

$150,000
Sale price
$1,434,000
Brand revenue
23
Months since establishment
Fashion
Brand niche
Smart toothbrush brand
Health & wellness · Sold through Wasabi
5 stars

“We started our brand in 2021 selling toothbrushes. We had some decline in sales but it didn’t really affect our asking price. The Wasabi team was straightforward to work with, valuation was fast and post sale was easy. Good experience.”

$310,000
Sale price
$2,300,000
Brand revenue
14
Months since establishment
Health & wellness
Brand niche
Waterproof earphone brand
Technology · Sold through Wasabi
5 stars

“Seamless experience with Wasabi. I based my previous valuation on a large marketplace calculator and it was totally wrong. I relisted my store with Wasabi and got 3 offers in the first 2 weeks.”

$240,000
Sale price
$2,000,000+
Brand revenue
36
Months since establishment
Technology
Brand niche
Home cleaning brand
Home goods · Sold through Wasabi
5 stars

“Choosing Wasabi to sell my store was the right call. Fast team working 7 days a week. Daniel especially helped me a lot through the process to achieve a speedy exit.”

$70,000
Sale price
$671,000+
Brand revenue
18
Months since establishment
Home goods
Brand niche
In their words

What sellers say after the exit

After the money cleared escrow. Swipe through.

“
Sold in 29 days
$150,000
Sale price
5 stars

“The Wasabi team secured a buyer willing to pay $150,000, exceeding our expectations.”

Founder, women’s fashion brand
“
3 offers in 2 weeks
$240,000
Sale price
5 stars

“A big marketplace calculator had my valuation totally wrong. I relisted with Wasabi and got 3 offers in the first 2 weeks.”

Founder, waterproof earphone brand
“
Price held up
$310,000
Sale price
5 stars

“We had some decline in sales but it didn’t really affect our asking price. Valuation was fast and post sale was easy.”

Founder, smart toothbrush brand
“
Team on 7 days a week
$70,000
Sale price
5 stars

“Fast team working 7 days a week. Daniel especially helped me a lot through the process to achieve a speedy exit.”

Founder, home cleaning brand
Two people shaking hands over a desk
Free valuation · No commitment

Where are you in the decision?

Choose the one closest to your situation.

A clear number, without pressure

Most founders who call us aren’t sure yet. You’ll leave with the number a buyer would really pay, what’s holding it back and what you’d take home. If now’s the wrong time, we’ll tell you.

Get your valuation

The most common reason founders sell with us

Sell this one while it’s still running well and put the cash into the next one. Buyers pay most for a store that’s still moving, so the best time is before you lose interest, not after.

Start your sale

Tell us your deadline

Fast money and top dollar pull in different directions. On one call we’ll show you both, so you choose with real numbers. Once you accept an offer, the cash lands in under 30 days.

Book a call today

Don’t switch anything off yet

Buyers read your last six months, and a store that looks neglected sells for less. Speak with us first and we’ll tell you honestly whether to sell now or fix it first.

Talk to Daniel
Daniel Kenny, founder of Wasabi
Founder · Wasabi
The founder

“I’ll tell you what it’s worth, not what you want to hear.”

Daniel Kenny spent years building, scaling and buying his own ecommerce brands before he started Wasabi. He reads a store the way a buyer does, because he’s been the buyer.

Buyers aren’t paying for an idea or for potential. They’re paying for a business they can predict. Daniel will tell you on the first call where yours stands, and what would move the number.

100+ deals later, the rule is the same: no upfront fees, and Wasabi is paid when you are.

Daniel Kenny signature
Daniel Kenny, Founder of Wasabi
FAQ

Straight
answers.

Your question not answered here?
Send us an email at team@sellwasabi.com

What’s my store worth?⌄

Whatever a buyer will pay for it, and we’ll tell you what that is before you sign anything. Most stores sell at a multiple of their yearly profit. Where yours lands depends on how predictable it is: the last six months, your traffic mix, repeat customers and how much it depends on you.

Why is your number lower than a marketplace told me?⌄

Some platforms quote high to win the listing, then bring it down as the months pass. Buyers price every risk into their offers, so we start where real offers start. A number that holds beats a number that shrinks.

What does it cost?⌄

Nothing upfront. Our fee comes out of the sale through escrow, so we’re paid when you are. If a buyer backs out, you owe nothing.

How fast do I get paid?⌄

Once you accept an offer, the cash is usually in your bank in under 30 days. The buyer pays into escrow, you hand over the store, and the money is released to you.

Will I get all the money up front?⌄

We push for as much cash at closing as possible, while getting you the highest total price. Sometimes a buyer will pay more if part comes later. We’ll show you both and you decide.

What size stores do you take?⌄

Stores with at least $80,000 in net profit over the last 12 months, running for 3+ months, with sales and ads active. Above $500k a year in profit? Speak with us directly.

Should I stop running the store while it’s for sale?⌄

No. Keep the ads running and orders shipping. A store that slows down mid-sale gives buyers a reason to offer less, or to walk away.

What do I have to do?⌄

Give us read-only access and honest numbers. We build the deck and the data room, take every buyer call and negotiate. You decide on every offer.

Value

Find out what your store is really worth

The number buyers would actually pay, and what you’d take home. Free, within 24 hours.

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“Sale was finished in 29 days from start to finish.”

Founder, women’s fashion brand · sold for $150,000

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